Portfolio of Work

Affirm

I joined Affirm in 2021 as the first senior brand hire, building the brand and activations function from scratch. Over four years I grew the scope from campaign execution to owning the full brand operating system: the creative platform, governance standards, agency ecosystem, measurement infrastructure, and P&L. The work contributed to a 21% increase in brand awareness, a 246% growth in the user base.

Saks Fifth Avenue

From 2015 to 2020, I led brand and experiential marketing across Saks Fifth Avenue, starting as Marketing Director in Boston and growing into a corporate role in New York overseeing national events and partnership strategy. The work included a co-branded HNW client program with American Express Centurion, and a clienteling strategy that drove a 54% increase in top-client spend over 12 months.

Attract China

Attract China acted as gateway to the Chinese traveler. Based in Beijing and Boston, Attract China worked to connect Chinese tourists with U.S. destinations. I oversaw the B2B2C marketing strategy for this startup.

Starshot Marketing

As an Account Manager at Starshot Marketing, an Event Marketing Agency in Toronto, I oversaw clients including Microsoft Advertising, Intuit and PostMedia.